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That little Apple icon to turn on a device has become the symbol of an always-on, 24/7 culture. Sure, you can keep the default, factory-installed Chrome or Safari, but if you want to approach app-like capabilities, try on Dolphin or Opera.Īlways On - Customer Listening is Mission Critical Another popular one: the Opera browser which works for iPhone, iPad, and yes, Android.
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I'm a huge fan of Dolphin for Android (available for iOS, too). There are some fast, lightweight, and powerful mobile browsers in the mobile market today. You should probably still maintain a mobile website, however.įor more on how apps are shaking things up, take a fast read at this insightful post at GigaOm: Welcome to the new (and fast-growing) ecosystem of mobile business apps.Īlthough apps are changing the way we consume and share information, don't count out the browser completely. You can create your own useful app for your distinct customer audience with one of these tools. Firms like SwebApps and this great list from Reuven Cohen are places to start. There's a surge in app development tools and services that let small businesses as well as departments in big companies make an app almost as quickly as creating a Groupon, Twitter, Pinterest, Instagram, HootSuite, Skype, and Evernote all have killer apps, just to name a few. Many smartphone users - iOS and Android - leverage specific apps instead of opening a browser. There is an opportunity to get customers to buy when they reach your mobile site or walk into your store, but it isn't based on your marketing messages - it is based on how well you treat them online and in real life. That more and more consumers are accessing your site or a competitor's site while they are in a retail store (called Showrooming) is fairly common knowledge now.
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If teens and young adults are your current or future customer, is your site mobile-ready? You can read the full report from the Pew Research Center on Teens and Tech.